THE MUST KNOW'S PRIVACY POLICY
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THE MUST KNOW, Inc. takes very seriously the private nature of your
personal information. This Privacy Policy describes how we treat the
information we collect when you visit THEMUSTKNOW.com. We are
committed to protecting the privacy and security of the users of our sites.
Please read this notice carefully.  We may need to change this policy from
time to time in order to address new issues and reflect changes on our
sites. We will post those changes here so that you will always know what
information we gather, how we might use that information, and whether we
will disclose that information to anyone. Please refer back to this policy
regularly.

If you have any questions or concerns about our privacy policy, please send
an e-mail to privacy@themustknow.com.

Scope of Privacy Policy
This policy applies to your use of all of the sites and services owned or
operated by THE MUST KNOW, Inc., and its affiliated companies. This policy
does not apply to your use of unaffiliated sites to which any of
THEMUSTKNOW.com only link. This policy covers only information collected
on THEMUSTKNOW.com and does not cover any information collected
offline by us.

Personal Identification Information
We may request personal identification information from you (such as your
name, street address, telephone number, credit card number, e-mail
address, and/or any other identifier that permits the physical or online
contacting of you) in connection with your use of, or participation in
THEMUSTKNOW.com, our contests, sweepstakes, games, surveys,
forums, subscription registrations, content submissions, chats, bulletin
boards, discussion groups, requests for suggestions, visitors' requests for
free products or services or additional information (including via email to
us), and in connection with other activities, services or resources we make
available on any of our sites. In all of these cases, we will collect personal
identification information from you only if you voluntarily submit such
information to us. Except as otherwise provided in this policy, we will never
intentionally disclose any personal identification information about you as
an individual user to any third party without having received your permission.

If you do provide us with personal information for any of these activities, we
may use it to conduct the activity. We may also use cookie technology
(discussed in detail below) to improve your experience of these activities,
including to remember your preferences, customize the content and
advertisements that you see or authenticate your access to your personal
information.

We have the following exceptions to these policies: We will release specific
information about you or your account to comply with any valid legal inquiry
or process such as a search warrant, subpoena, statute or court order. We
will also release specific information in special cases, such as if there is an
attempted breach of the security of the Sites, or a physical or property threat
to you or others. We may also transfer user information, including personally
identifiable information, in connection with a corporate merger,
consolidation, the sale of related assets or corporate division or other
fundamental corporate change.

Please note that if you give out personal information online -- for example,
on one of our public forums such as a message board or chat room, folder,
chat IM feature -- that information can be collected and used by third parties.
Although we strive to protect our users' privacy, we cannot guarantee the
security of information you post in these forums. You disclose such
information at your own risk.

Non-Personal Identification Information
We may also request non-personally identifiable information, such as [age],
also known as demographic and profile data, though this information is
optional. We may use this data to improve our site and/or tailor your
experience at our site, showing you content that we think you might be
interested in, and displaying content according to your preferences. We may
also share this information with others, such as advertisers interested in
advertising in THEMUSTKNOW.com, in aggregate, anonymous form, which
means that the information will not contain any personally identifiable
information about you or any other person.

Privacy of Children
We understand that young people need special safeguards and privacy
protection. We realize that they may not understand all the provisions of our
policy or be able to make thoughtful decisions about the choices that are
made available to our adult users. We strongly urge all parents to participate
in their children's exploration of the Internet and any online services, and to
teach their children about protecting their personal information while online.

The Sites are not directed to children under the age of 13. We will not
knowingly collect personally identifiable information from children under 13.
We may, at our discretion, require users under 18 to obtain the consent of a
parent or guardian to view certain content, and we may limit access to
certain content to users above a specified age. You agree to abide by any
such restrictions, and not to help anyone avoid these restrictions.

Security Policy
Protecting your privacy and your information is a top priority. We have taken
careful measures to secure both your information and our physical
premises. We exercise great care in providing safe transmission of your
information from your PC to our servers (unless sent by a means outside of
our control, such as e-mail).

Review and Access
Upon your request, we will provide you with a summary of the information
we collect about you. You will have an opportunity to correct, update or
modify this information.

Consent to Transfer
The Sites are operated in the United States. If you are located in the
European Union or elsewhere outside of the United States, please be
aware that any information you provide to us will be transferred to the United
States. By using our Web Site, participating in any of our services and/or
providing us with your information, you consent to this transfer.

Your Acceptance of These Terms
By using any of the Sites, you signify your acceptance of our Privacy Policy. If
you do not agree to this policy, please do not use our sites. Your continued
use of the Sites following the posting of changes to these terms will mean
that you accept those changes.

(Last modified on December 02, 2004.)